During a six month contract with American Eagle Outfitters, I worked on the company's two pilot brands - Martin + Osa and 77kids.

My role: Art direction, interaction design

77kids was ramping up for it's initial launch and had been conducting a quarter-long email marketing campaign to excite a new customer base.

The basic UI design had been conceived using the identity assets and brand palette. I directed the detail design of brand messaging throughout the site including email marketing templates, creation of new UI elements, graphics, and utilization of lifestyle and product photography.