Direction of Cloudveil's primary interactive image features on category landing pages for initial launch of fishing-specific eCommerce site. Use of photography and web optimization of images. Direction of secondary callout features corresponding with online advertising assets.

Instead of using single, large images, the concept created "story lines" using several photos from each shoot to drive customers into product collections by purpose rather than by product.

Rather than organizing products top, bottom, and footwear categories, we organized products by purpose. This allowed products to be present on multiple collection pages, wherever appropriate. This allowed Cloudveil to feature certain products to improve their visibility within the site.