During a six month contract with American Eagle Outfitters, I worked on the company's two pilot brands - Martin + Osa and 77kids.

My role: Creative direction, art direction of photography and interaction design

Following the Fall/Winter push, Denim became the centerpiece of M+O's Spring collection, culminating in a complete product update and refresh of creative messages and assets.

The following screens are captured from each of two Flash interactive guides to M+O denim styles that lived at the top of the Men's and Women's denim catalog pages.

I directed all on-model studio product photography for Men's and Women's spring products, including the full range of denim styles.

I directed additional photography to produce the assets needed for the denim guide.

Signature outfits are always an important part of AE collections, so we demonstrated each denim style within the context of the seasonal looks.

Careful styling of the denim on the model ensured the details of fit matched the qualities of each pair.

Consistent poses were used in the catalog view to provide clear differentiation between styles that were often subtle, but make a huge difference in consumer decision-making.

Front, side, and rear poses were shot in addition to closeups to take the guesswork out of purchasing decisions.