Where does a digital brand begin? With a vision – of where you want to go and of what could be.

In early experience shaping, executive stakeholders and investors often have a harder time leaping the hurdle from the abstract to the concrete, than do the product designers and developers themselves. The big ideas may be clear, but end result is much harder to envision.

I lead and present explorations, like this iOS app example, to help stakeholders buy into the strategic direction we propose. Demonstrating an early, solid execution of brand creative and a clear vision of few strategic concepts can move the conversation quickly from, "What are we doing?" to "When do we begin?!"