Yoga Today produces beautiful, video yoga classes led by a core of only a few instructor personalities, available by either purchase or subscription online.

My role: Creative direction, Art direction, interaction design

My initial engagement with Yoga Today was the design of the complete brand identity including logo, typographic styles, look/feel, and print collateral.

In years following, my work for Yoga Today evolved as I took on creative direction of the brand's entire digital experience.

The first image is a screenshot of the interactive DVD menu for yoga class selection. The remaining screens show an iteration of the home page and a look at the media search and subscription UI.